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Surch Digital is a full-service orthodontic and oral surgery marketing agency built to help specialty practices increase case starts, strengthen referral pipelines, and dominate local search without sacrificing professionalism or clinical credibility.
5.0 Rating
5.0 Rating
We don’t believe in vague promises or vanity metrics. Our client success stories are built on real performance — calls, appointments, jobs booked, and revenue generated. Here’s what results-driven digital marketing looks like when strategy, execution, and accountability come together.
The business needed to increase inbound calls and booked appointments while maintaining profitability in a competitive local market.
• Drive consistent inbound calls
• Increase booked appointments
• Scale revenue while controlling ad spend
After nearly two years of partnership, the company now averages 250 inbound calls per month, converts 150 appointments monthly, and generates approximately $2M in monthly revenue — supported by a combined $23,000 ad spend plus SEO strategy.
The client needed to increase job volume quickly while maximizing revenue per lead in a competitive regional market.
In a single month, the company secured 28 completed jobs, generating $1.3M in revenue, driven by targeted digital advertising and optimized local visibility.
The company relied heavily on referrals and needed predictable lead flow to grow beyond word-of-mouth.
With a single location, the business now averages 35–40 inbound calls per month, books 10–14 additional jobs monthly, and generates roughly $50,000 in revenue on an average $3,000 ad spend.
The practice needed a steady flow of qualified leads while maintaining an efficient cost per acquisition.
With a $5,000 monthly ad spend, the practice generates an average of 140 leads per month, providing predictable growth and a scalable patient acquisition system.
Marketing for orthodontics and oral surgery is not transactional. Growth is influenced by long-term treatment planning, physician referrals, family decision-making, and perceived expertise. Prospective patients are evaluating credentials, technology, experience, and reputation — often before they ever contact a practice.
Generic healthcare marketing fails specialty practices because it prioritizes volume over precision. Effective orthodontic and oral surgery marketing must communicate specialization, procedural confidence, and clinical trust while still guiding patients and referring providers toward clear next steps.
For orthodontic and oral surgery practices, authority is the conversion driver. Our marketing systems are built to reinforce expertise while expanding reach.
Specialty practices rely on coordination between marketing, scheduling, referrals, and analytics. We integrate with platforms such as WordPress, Google Ads, Google Analytics, Looker, HubSpot, Salesforce, GoHighLevel, Zapier, CRM systems, call tracking tools, and practice workflow software where appropriate. This allows us to measure performance accurately while supporting both patient-driven and referral-driven growth.
Our process is structured around high-value cases, long treatment cycles, and professional reputation — not short-term traffic spikes.
We analyze your procedures, service coverage, referral environment, and competitive landscape.
We build SEO, paid media, and content that reinforce specialization and experience.
We optimize digital touchpoints to support both patient confidence and referral trust.
We track consultation quality, case flow, and opportunities for sustainable growth.
Search optimization built around procedures, conditions, and local authority signals.
Paid campaigns designed to reach patients actively seeking orthodontic or surgical care.
Professional websites built to communicate expertise, technology, and outcomes clearly.
Digital positioning that reinforces confidence with referring providers.
Clear insight into where consultations and cases originate.
If your practice depends heavily on referrals alone or struggles with inconsistent visibility, growth can plateau. Our marketing systems are designed to expand reach while preserving professional reputation.
Specialty practice marketing requires experience and restraint.
Yes. SEO supports long-term discovery for specialty procedures.
Yes, when structured around intent and compliance.
Results build steadily as authority and visibility increase.
Yes. Referral visibility is a core part of our strategy.
Yes. Specialty practices require distinct positioning and messaging.
Our services are best suited for practices that prioritize quality, outcomes, and long-term growth.
Comprehensive and advanced alignment care.
Surgical and corrective procedures.
Scalable growth with consistency.
We publish insights on specialty SEO, referral visibility, patient decision-making, and long-term growth strategies.
Surch Digital was built to support industries where expertise and reputation drive decisions. Our experience with specialty practices allows us to deliver growth without diluting authority.
Our specialty practice marketing services are backed by the Double Down Guarantee — one guarantee for lead volume and one for SEO performance. If we don’t perform, you don’t pay.
